The management of e-commerce aims to manage and administrate properly, an e-commerce or internet sales channels transactions for products or services. Through the various activities or work routines that are fundamental to an effective management in order to drive this business model or channel sales profitably and with continued growth. 

The activities are divided in seven main areas: Administrative, Products, Consumers, Planning, Business Platform, Business Strategy and Online Marketing. All of them have fundamental importance in an operation of Internet Sales. They are key steps to success of a business and depends on each other in the different processes of management. 

Leave one side or forgetting to fulfill a complete activity, can lower the enhancement of business or harm the company’s image affects in the perceived consumer value. In the management of e-commerce and internet sales the consumer should be part of all processes and pillars that support the business in order to add value in the buying process.

Through the topics described a methodology of e-commerce management model can be adopted in different segments, especially in micro, small and medium enterprises, adapting to the business model, people management and operations structure. The details of the proposed activities resulted in an optimization of resources and efforts on activities exemplified with an improvement in general. The performance analysis were adopted several measures to improve the processes that helped the business performance optimization.

All cases must be followed step by step the activities listed involving the commercial strategy, marketing planning, in addition to involvement in sectors such as telesales, credit analysis, logistics, inventory, etc. This model was used in the cases cited examples that represented positive results for companies mainly on increasing revenues, increased visits and customer base.

Keywords: e-commerce management, e-commerce, web marketing, internet marketing, internet sales